Multiple studies show that more women than men attempt to lose weight.
This helps more women opt to undergo bariatric surgery than men.
These advances in understanding give hospital and healthcare marketers an opening for reaching female bariatric surgery prospects. By creating messaging that takes the focus off blame, marketers can relieve the burden of guilt on female patients and boost the likelihood that women will respond to the messaging, wherever they happen to be in their journey toward decreased weight, better health or both.
Specifically addressing there issues in marketing messages can help resolve these barriers and encourage people to start a conversation with their doctor about whether bariatric surgery is right for them.